The Studio · Style by Sam

Style by Sam.

The questions that never come up at a fitting because they feel too small to ask, and then get asked in the doorway on the way out. Belt or braces. What colour socks. Whether brown shoes are alright with navy. Which colours actually suit you, as opposed to which ones you have been buying.

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A flat lay of a leather belt, a rolled navy tie, a folded white linen pocket square, folded socks and a pair of braces on a worn oak workbench in raking daylight
The small things. They are the ones people notice last and remember longest.

What is Style by Sam?

A set of plain answers to the everyday questions of dressing well: which colours suit you, what to do about socks, belts, braces, ties, pocket squares, shoes and patterns. Written from thirty years of the same questions being asked at the bench in Vaughan, and free of the rules that only ever applied somewhere else.

Four that do most of the work

The ones worth remembering.

Everything else is detail
№ I

Match the trousers, not the shoes

Socks continue the line of the leg down to the shoe. Matched to the trouser they disappear, which is what you want. Matched to the shoe they cut your leg in half at the ankle.

The whole answer →

№ II

One family of leather

Belt, shoes, watch strap and bag in the same family — all brown or all black. Not identical, because nothing ever stays identical, and nobody sees them side by side anyway.

The whole answer →

№ III

Change the scale

Two patterns sit together happily as long as they are obviously different sizes. Two patterns the same size fight each other, and the man wearing them looks busy from across the room.

The whole answer →

№ IV

The tie answers to the lapel

A tie should be about as wide as the lapel it sits against. Get that right and the pattern can be almost anything; get it wrong and nothing rescues it.

The whole answer →

The guides

Ask the small question.

8 guides
Trousers
Belt or braces: what your trousers were actually cut for

Suit trousers are cut for one or the other, and the waistband tells you which. What each does to the line of the trouser, and when to wear each.

Read the guide
Socks
What colour socks to wear with a suit

Match your trousers, not your shoes: the rule that never fails. The alternatives, when the novelty pair is a mistake, and the length nobody mentions.

Read the guide
Colour
Which colours actually suit you

Two things decide it: whether your colouring is warm or cool, and how much contrast you carry. How to work both out in a mirror, in daylight, in five minutes.

Read the guide
Shoes
Black shoes or brown, and when it actually matters

Brown is right more often than men think. The two occasions black is genuinely required, what goes with navy and grey, and the old rule that no longer applies.

Read the guide
Leather
Matching your belt to your shoes

The one accessory rule worth keeping, what 'match' actually means when nothing is ever an exact match, and the three other pieces of leather most men forget.

Read the guide
The tie
The tie: width, knot, and where it should end

A tie is judged on three things and none of them is the pattern. Match the width to your lapel, pick a knot that fits your collar, and end it at the belt.

Read the guide
The pocket square
The pocket square, without the fuss

One fold covers ninety per cent of occasions, and one rule prevents the only real mistake. What to buy first, and why it should never match your tie.

Read the guide
Pattern
Mixing patterns without making a mess of it

One rule does most of the work: change the scale. Why two patterns the same size fight, how to bring in a third, and the safe way in if you would rather not.

Read the guide
Where this goes next

Style is what you do with a wardrobe. The wardrobe itself is a different subject, and most of it starts with cloth held against your face by a window.

Ask him yourself

Bring the small questions.

Nobody has ever been made to feel foolish for asking one. Bring a shirt you already own and a tie you actually wear, and half of this gets answered by holding things next to each other on the bench. The first appointment costs nothing.

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