Cloth · Cloth

Choosing your cloth: a plain guide

Updated July 2026 · by Sam Talkar

Cloth — Sam's Menswear

Choosing cloth starts with one question: where and how often will you wear it? Answer that and the rest — colour, weight, weave — falls into place. You don’t need to know a twill from a hopsack; that’s my job. Here’s the short version.

Start with the first two suits

If it’s your first or only suit, make it navy. If it’s your second, make it charcoal. Between them they cover work, weddings, funerals and dinners, and they flatter nearly everyone. Patterns, browns, greens and lighter shades are suits three and four — earned once the basics are covered.

Winter vs summer

Cloth weight, measured in ounces, decides the season:

  • Winter — a mid-weight worsted or a flannel around 11–13oz. Warm, holds its press, heavy enough not to crease on the drive downtown. I’ll cut the jacket with room for a proper overcoat on top.
  • Summer — high-twist fresco, linen or wool hopsack around 8oz. Open weaves that breathe and travel. Linen creases by design — if that bothers you, we go fresco.

What the “Super numbers” mean

Super 100s, 120s, 150s measure the fineness of the wool fibre. Higher is finer and softer — and more delicate. A Super 150s feels beautiful and marks easily; a Super 110s is tougher for daily wear. Finer isn’t always better — it depends on how hard the suit will work.

Colour for your skin, honestly

Deep, cool shades (navy, charcoal, midnight) suit almost everyone. If you’re fair, mid-greys and blues read softer on you; if you’re darker or warmer, browns, greens and richer tones come alive. I’ll hold the cloth to your face in daylight before you commit — it’s the only test that matters.

Vegan & wool-free

Want no wool? I keep vegan suiting and shirtings — recycled and plant-based cloths that tailor and press well. They’re tagged in the library.

See them for yourself

Browse the cloth library — around 200 cloths you can filter by colour, weave and season — then design your suit or bring the shortlist to your fitting and we’ll pull the real bolts.

Common questions

While we're here.

Straight answers
How do I choose a cloth and colour?

Start with where you'll wear it and how often. Navy and charcoal earn their keep first; patterns and lighter shades come later. I lay cloth in the light of the room you'll wear it in and we narrow from there — you don't need to know weaves.

What cloth is best for a Toronto winter?

A mid-weight worsted or a flannel around 11–13oz — warm, holds its press, and heavy enough not to crease on the drive downtown. I'll also cut the jacket with room for a proper overcoat on top.

What about summer suits?

High-twist fresco, linen or wool hopsack around 8oz — open weaves that breathe and travel. Linen creases by design; if that bothers you, we go fresco. Browse the cloth library and I'll point you to the coolest options.

Do you offer vegan or wool-free cloth?

Yes. I keep vegan suiting and shirtings — recycled and plant-based cloths that tailor and press well — for clients who want no wool. They're in the cloth library, tagged vegan.

What do the Super numbers (100s, 120s, 150s) mean?

They measure the fineness of the wool fibre — higher numbers are finer and softer, but also more delicate. A Super 150s feels beautiful and marks easily; a Super 110s is tougher for daily wear. Finer isn't always better; it depends how you'll use the suit.

The next step

Begin with a conversation.

A first fitting is unhurried and costs nothing. Come sit with Sam — or design your suit first.