The best man's handbook: how to run it without bankrupting your friends
Updated August 2026 · Sam’s Menswear editorial team
Being asked is the easy part. You say yes, everyone hugs, somebody orders another round.
Then it dawns on you that you are now the project manager for eight men who live in four cities, earn wildly different amounts, and have never once replied to a group message on time. One of them will book flights late. One of them cannot really afford any of this and will not say so. And you are supposed to produce all of them on one Sunday, dressed the same, sober enough, holding the ring.
This is the job nobody explains. So here it is.
The one thing that decides whether this goes well
Money. Not the speech, not the party, not the suit. Money.
Almost every groomsmen group that ends up with a quiet grudge in it got there the same way: nobody said a number out loud early enough, costs arrived one at a time, and by the fourth surprise somebody was two thousand dollars in on a wedding they were only ever a guest at.
So do this in the first week, before anyone has booked anything:
Work out the full number. All of it, at once. Suit or hire, shoes, shirt, tie, travel, hotel, the bachelor party, the gift. Then say that number to the group in one message. Not the suit price. The whole thing.
It will feel like a lot to put in writing. Put it in writing anyway. A man who knows in March that the year will cost him fifteen hundred dollars can plan for it. The same man told in June, in pieces, is the one who goes quiet in the group chat.
There is a full breakdown of where the money actually goes in what it costs to be a groomsman, including the parts people forget.
The friend who cannot afford it
He exists in almost every group. He is often the groom’s oldest friend, which is precisely why he was asked and precisely why he will not say anything.
You will know him by the delay. He is enthusiastic about everything and slow to commit to anything with a deposit attached.
Handle it privately, once, and without making it a conversation:
- Ask him directly, on the phone, not in the group. “Is the number workable? Tell me straight, it changes nothing.”
- If it is not, fix it quietly. Someone covers the difference, or the group covers it between them, or the whole plan comes down a tier so that nobody is being carried.
- Never announce the solution. He should never find out that seven men had a discussion about his finances.
If you do only one thing well in this entire job, make it this one. A wedding where somebody’s oldest friend stayed home because of money is a thing that gets remembered for a very long time.
And the cheapest fix is often the best one anyway: drop a tier for everybody. Nobody is embarrassed if the standard is simply lower.
The timeline, honestly
You do not need a spreadsheet. You need five moments.
As soon as he asks you. Get the guest list of the party, everyone’s phone numbers, and the date. Start the group chat. Establish that you are the one who chases people, so the groom does not have to.
Six to nine months out. The money conversation above. Then clothing decisions, because these have the longest lead time and the least flexibility. If anything is being made rather than hired, this is when it starts — see the wedding suit timeline for how far ahead things actually need to happen.
Three to four months out. Everyone measured. All of them. This is the deadline that slips and the one that costs money when it does, because a rush on eight garments is a different proposition from a rush on one.
Six to eight weeks out. The bachelor party. Late enough to feel connected to the wedding, early enough that nobody is hungover, sunburnt or injured in the photographs. Ideas here, and none of them involve a bus to Montreal.
The week of. Collect everything. Shirts, ties, shoes, socks, cufflinks. Put them in one place. Check them against a list. The best man who arrives on the morning with a spare pair of black socks and a spare white shirt in his bag is the one who becomes a legend for reasons entirely unrelated to his speech.
Getting eight men measured, which is harder than it sounds
This is where most groups lose weeks, and it is not because anyone is difficult. It is because getting eight adults into one room is genuinely hard, and everyone assumes somebody else has done it.
What works:
- Set two dates, not one. Offer a Sunday and a weeknight evening. Two options catch about ninety per cent of a group. Chasing the last two individually is fine; chasing all eight individually is a month of your life.
- Do it as an event, not an errand. A group that turns up together in an afternoon, gets measured, argues about lapels and then eats something is a group that has actually enjoyed the process. A group that each books their own appointment over five weeks is a group that has done admin. Same outcome, completely different memory. This is worth doing properly — see the fitting party.
- Out-of-town men get handled separately and early. Do not wait to see if they are “coming in anyway”. They are not. Sort them first, not last.
What you owe the groom
Less advice than you think, and more shielding.
He is being asked several hundred questions this year, most of them by people who love him. Your value is subtracting questions, not adding them. Decide what you can decide. Bring him choices, not options: two ties, not the whole rail.
And on the clothes specifically: he gets to be the one who stands out. That is the entire visual logic of a wedding party. If you find yourself in something louder than the groom, you have misread the assignment. Coordinating the party covers how the difference is usually made, and it is a smaller difference than people expect.
What you owe the other men
Clarity, and about four messages total.
The group chat that pings eleven times a day for nine months is the group chat everyone mutes by April, which means your genuinely important message in June goes unread. Be boring and infrequent. One message per decision, with a deadline and one thing to do.
And when someone does the thing you asked, say so. You are managing volunteers who are paying for the privilege.
The speech, since you are wondering
Three minutes. Not eight.
One story that shows who he is rather than what he did. Say something kind and specific about his wife. Do not read it off your phone. Do not do the bit about his ex. Sit down while people still wish you were standing.
The best man’s speech is the only speech that is remembered for being short.
The part that actually matters
At some point in the fitting, or the party, or the morning of, it will land on you that this is the last stretch of a particular kind of friendship. Not the end of it. But the shape changes after this, and everyone in the room half knows it.
That is what the fuss is for. The suits, the party, the eight men in one room arguing about ties: it is all an excuse to mark something that would otherwise pass without ceremony.
Run it well and he will remember it. Run it badly and he will still be married. Keep both of those in mind and you will make good decisions.
The party comes to Sam together. Groom, groomsmen and both fathers, measured in one session at the Vaughan studio, so the party actually matches in the photographs rather than looking assembled from four shops. Bringing a group in is the easiest way to keep everyone consistent, and it is far less work for you than eight separate appointments.
Book an appointment or call 647-458-0711.



