I've never done this. What happens at the first appointment?

We talk, I measure, we choose fabric. About 90 minutes, with coffee and no clock. The first consultation is free, and you leave with a plan, not a bill.

Do I need to know what I want before I come?

Not at all. Most men don't. Bring the occasion and a rough budget; I'll bring a career's worth of knowing what works. If you own a jacket you love, bring it; we'll measure what you already like.

What should I bring or wear?

Wear or bring the shirt and shoes you'd pair with the suit, so the proportions are true. A jacket you wear often helps too. Otherwise, just yourself.

How many measurements do you take?

Twenty-six, by hand, plus notes on your posture, stance and shoulder slope. They're re-checked at every fitting and kept on file so your next garment starts from them.

First-timer · The Process

Your first fitting: what to expect

Q: Does the first consultation cost anything?

No. The first conversation is free and candid. If we work together, you get a firm quote before any fabric is cut.

Updated July 2026 · Sam’s Menswear editorial team

Your first fitting is about 90 minutes, and it’s free. Nobody rushes it. We talk, I measure, and we choose fabric. You leave with a plan, not a bill, and nothing you’re locked into. If you’ve never done this, here’s the whole thing, start to finish.

We talk first

Before any tape comes out, I want to know how you’ll actually use the suit: the occasion, how often you’ll wear it, how you move and sit, what you liked and hated about suits you’ve owned. Most men don’t arrive knowing what they want, and that’s fine. Thirty years of this means I do.

Then I measure

Twenty-six measurements, taken by hand, plus notes on your posture, stance and how your shoulders sit. If you own a jacket you love, bring it; I’ll measure that too, so we keep what already works for you. Everything is written down and gets re-checked at each later fitting.

Then we choose fabric

I lay fabric in front of you across three price shelves and tell you the truth about each: weight, season, how it wears. We narrow by where you’ll wear it, not by weave names you shouldn’t have to know. You can browse the fabric library beforehand if you like, or design the whole look first and bring the spec.

What to bring

The shoes and shirt you’d wear with the suit (so the proportions are true to real life).
A jacket you wear often, if you have one you like.
A rough budget, so I steer you to the right tier, not the priciest.

What it costs

Nothing. The first consultation is free and candid. If we work together, you get a firm price up front, and if made-to-measure is the smarter spend for you than bespoke, I’ll say so.

Can’t get to Vaughan easily? Say so when you book. The studio is where the fitting is properly done, but ask and Sam will tell you straight what’s possible.